CPO, Demand Generation and Funnel Advertising

Is paid social advertising still worth it in 2023?

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content

Paid Content Paid Social Agency Cost per Lead Advertising Agencies

Integrate Acquires Akkroo Upgrading B2B Events

Valasys

APRIL 5, 2019

This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation.

CPO

CPO Enterprise Management B2B Top of Funnel

B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Integrate Acquires Akkroo Upgrading B2B Events

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