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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. Margaritas.

CPO 71
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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Is your team still focused on professional services post-sale or on client success and onboarding to support the whole product? This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. COVID-19 further accelerated this trend.