More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. Source: 2022 B2B Paid Social Benchmark Report Get Quote Metric Before April 2022 After April 2022 CTR 0.43% 0.47% Conversion rate 5.27% 5.78% CPL $1,516.94 $569.10 CPO N/A $21,378.29
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