Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

LEADership

NOVEMBER 5, 2013

When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Social media is first and foremost about relationships. What steps can you take to optimize social media channels for your B2B company? Create Value On Social Media Channels and Drive Better Results.

Social Media 40

Social Media Optimization CPO Media 40

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). With social media networking, it’s easier than ever to promote yourself and establish meaningful, motivating relationships. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Webbiquity

JUNE 8, 2020

It can even analyze their public social media profiles to enrich their applications (which may sound a bit Orwellian, but can potentially help prevent a bad hire). It will then apply this knowledge to screen resumes. Put shortlisted candidates to an online test.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 9, 2019

The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand. Digital Brand Templates. They’re a global company with over 350 employees in 7 countries.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. Learn how their human touch is helping to extend the reach of corporate brands on social media. AI-guided selling is the future.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Seismic

OCTOBER 24, 2023

We need to guard the door and stop doing actions that weaken us — like doom scrolling on social media. Together, we’re shaping the enablement function that we know today,” he said. Entering the Storm: Our problems will not get any easier if we run from them. Instead, it’s best to enter the storm and do the hard thing.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. Now I'm going to use the Shape tool to add small, rounded rectangles under each social media icon to write the respective icon's name. But for us mere mortals of the marketing world, we have a lot more on our plate.

Template 28

Template Brand Identity Branding CPO 28

Metadata

JANUARY 8, 2024

So, he pointed out a few tactics you can use—regardless of company size—to build brand awareness: Podcast appearances with industry thought leaders Social media posts from key company stakeholders Brand awareness ads across cost-efficient channels Metadata is all about that last recommendation. Want to learn more about Metadata?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Valasys

APRIL 5, 2019

Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Buffer

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. This was a bold move to expand beyond social media marketing and into social customer service. Today marks ten years since I launched the first version of Buffer.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Hubspot

NOVEMBER 7, 2018

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. Share the product on social media? Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Andres is a social media expert.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Seismic

MAY 11, 2021

When you talk about completely digital, there are numerous engagement channels that have surged in usage, from email and social media to Zoom. Krish Mantripragada, CPO | Seismic. For example, what has dominated the past 18-24 months is the shift to digital.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59