CPM Doubleclick Purchase Research 
Aberdeen
NOVEMBER 5, 2019
In this way, you place your ads into the hands of those individuals who actually make purchase decisions and those who are looking to purchase. Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? What ad exchanges does the company partner with?
Hubspot
FEBRUARY 27, 2020
This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. If the viewer sticks around to watch the ad long enough, they're told they can try the mattress out before they make a purchase, and so on. All of these major life events can be related to purchasing decisions.
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