How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? Before you create your programmatic ad and use intent data to reach your audience, research the best channel for your message and goal and then move forward from there. Final Thoughts.
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