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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? Before you create your programmatic ad and use intent data to reach your audience, research the best channel for your message and goal and then move forward from there. Final Thoughts.

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A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T. 1997: Pop-up ads quickly rise and fall.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. This is a more manual placement option, meaning you need to research and handpick specific monetized YouTube videos or channels you want your ad to appear on. Smart Bidding Options. Managed Placements.

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