How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? For example, you wouldn’t try to drive lead form submissions on your website with a TV commercial. What ad exchanges does the company partner with? What third-party data sources do they use?
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