How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? It’s seen as the future of digital advertising.
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