Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). In the U.S.,

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Martech Advisor

OCTOBER 1, 2019

But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive space, foster customer loyalty and, ultimately, sell more plane tickets. This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. Here’s how it works.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Choozle

NOVEMBER 12, 2019

According to Emarketer , “Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. How Cross-Screen Viewing Upends the Upfronts. eMarketer found that, across generations, people spend 78.4 percent watching digital video.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them. billion of approximately $58.6 digital advertising budget this year.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40