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Is paid social advertising still worth it in 2023?

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After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks.

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The Ultimate Guide to TV Ads

Hubspot

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Estimate the CPM of your intended program. Share the product on social media?