Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.
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