Remove CPL Remove Sales Leads Remove Trends Remove WOM
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. It’s also how those visitors can convert into precious sales leads. 95) Word-of-Mouth (WOM). 37) Friction.