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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPL: Cost-per-Lead. This Twitter trend is outdated: Find out why. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. You can decide if a given action is a lead or a sale.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more about creating a powerful WOM marketing strategy here.). Learn more here.).