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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018. The shakeout of how this looks for each client varies but there are some trends that I foresee for 2018.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPL : Cost per Lead.