Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%. But that’s just the beginning.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Directive Agency

JUNE 24, 2020

Our CPL was incredibly affordable compared to what we were initially prepared to spend. For lead generation purposes, we used LinkedIn lead gen forms, which funnel the information submitted into a static list into your marketing automation tool (HubSpot, Marketo, Pardot, etc.). #3. 26 intro calls held.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Metadata

DECEMBER 15, 2020

Especially if it’s cold outreach and the person isn’t familiar with you, who your company is, and how your product can make their lives easier. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? We’ve been relying on manual exports and HATE IT.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59