Hubspot

AUGUST 30, 2023

AI sales tools gather and analyze purchasing behavior, browsing behavior, and support interactions to detect patterns and trends. Next, AI tools prompt relevant product listings, like for ecommerce, or give recommendations for personalizing content at different sales pipeline stages to increase the chances of a sale.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm.

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156

SnapApp

APRIL 25, 2018

I'm seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . I've always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I’m seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. I’ve always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91