52 Marketing Terms Every Marketer Should Know
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Cost Per Lead (CPL). Any-Touch Attribution.
Let's personalize your content