41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. It’s a vicious cycle. Short answer: You can’t. . .
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