Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
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JANUARY 15, 2024
In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. In the past, companies have chased cost per lead (CPL), aka the opposite of brand awareness.
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