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JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. For better or worse, most B2B marketers live in a world that expects results at the snap of a finger. For better or worse, most B2B marketers live in a world that expects results at the snap of a finger. So, what should you do?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point. The trend is unstoppable.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52