Allocation CPL Customer Surveys Focus Group 
NetLine
AUGUST 9, 2023
Often companies ignore their users, skipping direct feedback and overlooking qualitative methodologies (interviews, focus groups, etc.) As long as the cost-per-lead (CPL) works for your organization and helps you accomplish your goals, paid channels are a great way to build a sales pipeline.
The ABM Agency
MARCH 28, 2023
This insight allows you to allocate budget more effectively across different channels as well as refine your messaging for maximum impact within each one. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.
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