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How to do keyword research for SEO and beyond

Sprout Social

You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. This is where the typical keyword research process for SEO would end.

Keywords 101
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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

GoAnimate allows you to easily create animated videos yourself, without the big price tag that comes with creative agencies or if you don’t have the internal resources for it. Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. Keep in mind that free users only get 10 queries though.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. AI Content Tools – Quickly generate everything from titles and meta data to YouTube video transcriptions, FAQs, and other content elements.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Long-tail keywords to target featured snippets. Finding longer, shorter or duplicate meta tags. There is always a risk of duplicate content, broken links, orphan pages, missing title tags, missing heading tags, longer or shorter description tags, etc. Secondary keywords based on your primary keywords.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. AnswerThePublic is one of the quirkiest SEO keyword tools around, and you can’t beat the price tag of free. Each keyword phrase also has a CPC (cost per click) value.

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Top SEO Agency Software for Success in 2021

Single Grain

Its version of Ahrefs' “Keyword Difficulty” is called “Competition”: It is the best alternative to Google's Keyword Planner because: The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Examples of on-page SEO tactics include: Keyword Research Title Tag Optimization: Meta Descriptions Header Tags (H1, H2, H3, etc.) That means CPCs on search are better than PPC – 14.6%