How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals
SmartBug Media
APRIL 11, 2022
When looking at the success rate of a specific inbound and paid media campaign, you will more likely look at metrics such as clicks, cost-per-click (CPC), bounce rates, page durations, and view-to-submission rates. Deliverables According to Goals and KPIs. Setting goals together is the first step for inbound and paid media alignment.
Let's personalize your content