Remove CPC Remove CPM Remove Display Remove ROMI
article thumbnail

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

article thumbnail

How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. Furthermore, a Facebook dashboard can display whether the number of audiences on the business page is from particular demography. Important KPIs for several Social Media Platforms.