Adobe Experience Cloud Blog

OCTOBER 5, 2016

Taking the negative bias of social media as an example, when analyzing your data, you may find that you have a high cost per acquisition on your paid social media campaigns. At first glance, you might think this is confirming your bias that social media is not effective because it seems more expensive than other tactics.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Hubspot

AUGUST 8, 2019

It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. It’s equal to Maximum Bid x Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Act-On

FEBRUARY 26, 2024

What is Attribution in Marketing? Attribution describes the process of identifying which specific marketing efforts led to a conversion. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214