41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
These folks usually download a whitepaper, fill out a form or sign up for a newsletter. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. Common tool used: Marketo. . #3:
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