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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Cost-per-acquisition (CPA, ideally under target $).

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.