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Only B2B - Untitled Article

Only B2B

CMS: Content Management System. Helping you to manage digital content, CMS is almost self-explanatory. It also utilizes the process of creating an experience for your visitors to convert them into customers. CPA: Cost Per Acquisition or Cost Per Action. CPA: Cost-per-Lead. MAP: Marketing Automation Platform.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. Cost-per-acquisition (CPA, ideally under target $). How people get to an interact with our site, leads generated - various CMS.

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.