Inbox Insight

JANUARY 22, 2019

Using the following questions to help shape further research will return the most useful insight to inform your strategy and marketing activities: • What will attract your prospects to you? How are competitors not fulfilling need? • Often different types of content will have different roles within your marketing mix.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Convert

MAY 24, 2022

Below I’ve used an old marketing mix framework–the seven Ps–though some will remember it as four, as a starting point to identify potential growth levers. What markets or geographies generate the highest revenue and profit? What are the costs involved with your fulfillment methods and returns?

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Inbox Insight

JANUARY 22, 2019

Using the following questions to help shape further research will return the most useful insight to inform your strategy and marketing activities: • What will attract your prospects to you? How are competitors not fulfilling need? • Often different types of content will have different roles within your marketing mix.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51