The Ultimate Guide to PPC
Hubspot
AUGUST 8, 2019
There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Facebook allows you to target users based on interests, demographics, location, and behaviors. Return on ad spend (ROAS) is the ROI of your ad campaign.
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