WebMarketCentral

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Best of 2008: Search Engine Marketing

WebMarketCentral

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? For example, "generates a cost per acquisition (CPA).competitive Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. He notes that "If you set your maximum CPA bid to the recommended amount, you should see more conversions without much change to your costs."

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Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

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