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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – Conduct drip email, SMS or Facebook ad campaigns based on segments. . – No support for SMS.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Of course, every system has its own mix of strengths and weaknesses. These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step.

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