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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

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Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Moz

They’re clearly not a requirement for being considered “best”, but most restaurants will benefit from the press. If your client’s restaurant is brand new, it’s going to take some serious work to get up market averages, of course. I noticed Wikipedia pages appearing one day as a reference and then disappearing the next day.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).