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APRIL 23, 2013 [Course, Order] Blogger outreach is more PR than social media
My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.”
| | BIZNOLOGY
FEBRUARY 28, 2012 [Course, Order] The Quantum Mechanics of Blogger Outreach
Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand.
APRIL 23, 2013 | BIZNOLOGY
[Course, Order] Blogger outreach is more PR than social media
JUNE 26, 2012 | BIZNOLOGY
[Course, Order] Blogger outreach is earned media PR, isn’t it?
FEBRUARY 28, 2012 | BIZNOLOGY
[Course, Order] The Quantum Mechanics of Blogger Outreach
OCTOBER 18, 2011 | BIZNOLOGY
[Course, Order] Inbound Marketing the Way God Intended
OCTOBER 5, 2010 | B2B MARKETING ZONE POSTS
[Course, Order] Top 56 B2B Marketing Posts for September 2010
SEPTEMBER 10, 2008 | WEBMARKETCENTRAL
[Course, Order] Using ALL the Tools of Social Media Optimization
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| | BIZNOLOGY
JUNE 26, 2012 [Course, Order] Blogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). That’s all well and good but it is not blogger outreach. may well be mistaken. This is a pity.
| | BIZNOLOGY
OCTOBER 18, 2011 [Course, Order] Inbound Marketing the Way God Intended
Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Yes, earned media outreach and engagement also has an agenda. Earned media is hard. It must be just short of impossible. Let me explain.
| | B2B MARKETING ZONE POSTS
OCTOBER 5, 2010 [Course, Order] Top 56 B2B Marketing Posts for September 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Of course not. Best of B2B Marketing for September 2010. Like what? What I’m about.
| | WEBMARKETCENTRAL
SEPTEMBER 10, 2008 [Course, Order] Using ALL the Tools of Social Media Optimization
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). small company needs to be concerned with professional production values in order to be taken seriously; big companies are better served by informal, low-bidget videos that make them seem more human.
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