Blogger outreach is more PR than social media
APRIL 23, 2013
My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.”
The Quantum Mechanics of Blogger Outreach
FEBRUARY 28, 2012
Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). That’s all well and good but it is not blogger outreach. I may well be mistaken. This is a pity.
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Yes, earned media outreach and engagement also has an agenda. Earned media is hard. It must be just short of impossible. Let me explain.