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Blogger outreach is more PR than social media


My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.”

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). That’s all well and good but it is not blogger outreach. Right?

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand.

Inbound Marketing the Way God Intended


Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Yes, earned media outreach and engagement also has an agenda. Earned media is hard.  It must be just short of impossible. Let me explain.

13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence

WindMill Networking

So in order to measure influence, Klout should measure behavioral changes or actions that change behavior. That of course is a legitimate source of power on the web today in this Era of the Citizen Influencer where everyone can publish and have a voice. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Of course not. Best of B2B Marketing for September 2010. Like what? What I’m about.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). small company needs to be concerned with professional production values in order to be taken seriously; big companies are better served by informal, low-bidget videos that make them seem more human.

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