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Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. database marketing, or, more poetically, narrowcasting. Of course, the old media don’t go away completely. Social media is the latest stage in this evolution. Today it is represented primarily by television. Date it from 1985 to 1997. search marketing.

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Klout and the Reality of Return on Influence

Convince & Convert

Of course, you’re featured in the book so I owe a great debt to you for your help. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. Mark: The hard copy book is coming to you.