What Works - What Doesn't

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind. Another attendee said his firm is using generative AI to find the best pitches, voice mail and email messages for prospects, as well as the most qualified leads to leave these messages with.

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

What I instead often see are lead-snagging “bots” that pop up and ask me if I’d like a demo (“No.”) Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. or what challenges I’m facing (“Digital transformation?