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The 22 Best Virtual Event Platforms

Webbiquity

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. vConferenceOnline.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Of course, the bells and whistles wouldn’t matter if the core features were poor.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Of course, these companies will sell to mid-size firms as well. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

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Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech

Vidyard

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. But what’s involved in creating such a nurturing campaign?