Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Engagio

JANUARY 27, 2021

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” The Engagio and Demandbase merger. Margaritas.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62