Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Return is payoff as measured in revenue generated or costs avoided. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance.

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Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action.

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry? LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Here are some highlights from this excellent report: 1.

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