Act-On

NOVEMBER 15, 2023

You divide the profit earned from marketing automation by the cost of that investment. For the sake of simplicity, if your investment is $100 and the cost is $100, you have an ROI of 1 or 100%. If so, your training and onboarding costs will be minimal. By the way, do you want to know the secret to driving down these costs?

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Act-On

FEBRUARY 26, 2024

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. What is Cost Per Acquisition? Your cost per acquisition is how much it costs in advertising dollars to acquire a single customer.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. If you’re concerned about the rising cost of operating your marketing automation along with increasing complexity, check out our free marketing automation assessment tool.

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Marketing Automation Services Budget Programs Generation Cross-Selling 193