41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google Analytics . . . #2: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. 4: Cost-Per-Lead (CPL). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 8: Customer Acquisition Cost (CAC). .
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