The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
In order of simplest to most advanced, these include: Opportunity lead source. In order to gain visibility into the multiple touches that influence a lead/contact, you need to swim with the Salesforce current and use campaigns. Actual cost is fairly self-evident. UTM tracking. Salesforce campaigns. Salesforce AppExchange apps.
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