Rev

FEBRUARY 28, 2023

For example, intent data can overemphasize “window shoppers,” lookie-loos who are only checking things out because they cost little to nothing. How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. These prospects are often false positives.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

SalesIntel

AUGUST 14, 2023

By continuously monitoring and refining your SEM campaigns, you can strike the right balance between lead generation and cost efficiency, allowing you to capture high-quality leads while managing your budget effectively. Consider utilizing programmatic advertising, which offers highly targeted and cost-effective ad placements.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

DealSignal

AUGUST 30, 2021

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Additionally, the additional data that bidstream providers collect, like dwell time, is actually specific to the ad itself – not the content.

Intent Data 22

Intent Data Intent Bombora Dwell 22