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Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. While bidstream can collect a large amount of data via keyword scraping, it does so only at the site visit level.

Intent Data 22
Intent Data Intent Bombora Dwell 22
article thumbnail

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . While bidstream can collect a large amount of data via keyword scraping, it does so only at the site visit level.

Intent Data 20
Intent Data Intent Bombora Dwell 20
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