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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Abandon Your Marketing Automation System!?

LeadSloth

In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Big Brother (company A) buys company B and assumes they can force feed the new “solution” to their market at a greatly marked up cost.