MLT Creative
OCTOBER 25, 2011
Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone. Holding on to dirty data can clog up your marketing efforts and your opportunities. Bounce rates are hitting the ceiling.
Customer Experience Matrix
APRIL 1, 2009
It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. The good news is that clients only pay for alerts that meet their specified parameters, keeping both the cost and volume within reason. But Rodney Dangerfield on a bad day got more respect than data hygiene experts.
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