Remove Cost Per Thousand Remove Lead Capture Remove Open Rate Remove Opt-in
article thumbnail

What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Lead Generation Channels. In a nutshell, ?lead

article thumbnail

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. Clicks Per Delivered - A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox. 25 per email address. We'll get into buying lists later in this post.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. 25 per email address.