A Brief History of Online Advertising
Hubspot
SEPTEMBER 12, 2016
Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T. 1997: Pop-up ads quickly rise and fall.
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