SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly. Those businesses lucky enough to have significantly large Customer Match lists are encouraged to also experiment with layering Customer Match onto RLSA to find exceptionally relevant leads. .
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