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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Inbound Marketing is the future, but are you ready? Inbound marketing is the wave of the future. There is no social media strategy, only marketing strategy - Chris Koch , February 24, 2010 Struggle with the issue of social media strategy. Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?

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The Cost of Online v. Offline Lead Generation

LEADership

This infographic created by Salesforce takes a look at the major differences between online and offline leads, and illustrates a more detailed picture of the costs and benefits of each one. Let’s take a look: Cost Per Contact. Inbound Marketing. Face-to-Face Close Rates. Outbound v.